Whisky Ambassador Certification Program


Whisky Ambassador Certification


The Whisky Ambassador program is the original accredited Scotch Whisky training course and now available in Florida and throughout the US. It is the sole accredited Whisky program for Enthusiasts, Hospitality and Licensed Trade. Designed for those seeking a comprehensive knowledge of Scotch, the course acquaints you with the skills and confidence necessary to engage in in-depth discussions about Scotland’s national drink, resulting in better customer interactions and sales.

The course comes at a time when customers are seeking more whisky knowledge about the premium alcoholic beverages they choose. Become a Certified Whisky Ambassador by attending this fun and interactive, one day course.

“The proper drinking of Scotch whisky is more than indulgence: it is a toast to civilization, a tribute to the continuity of culture, a manifesto of man’s determination to use the resources of nature to refresh mind and body and enjoy to the full the senses with which he has been endowed.”

Become a Certified Whisky Ambassador

Lead to greater employee confidence and customer satisfaction, and higher profits.

Not only will you acquire skills and knowledge to recommend, sell, and upsell Whisky, you will understand why Whisky is unique, where it came from, and why there is a bottle of Whiskey in almost every bar in the world. Wear your Whisky Ambassador badge with pride, display your prestigious Accredited Certificate, and ensure your customers enjoy the best Whisky.

Accredit Your Venue

Certifying your venue will help attract customers, a bar or venue can become an accredited venue by having a Whisky Ambassador on staff. The accredited venue will receive a decal featuring the official Whisky Ambassador website and other official Whisky Ambassador information. Any Whisky Ambassador site visitor can then easily discover you to find the best whisky experience.

There are only two ways a manager can impact an employee's output: motivation and training. If you are not training, then you are neglecting half the job.

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Private Tastings & Events

We also hold whisky tastings and events, whether to entertain your external clients, bachelor party goers, staff parties, team events, or public events. All events are tailor-made you can submit your requirements.

Accredited - The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.


Establishment Training, We Can Travel

With over 13 Years training bartenders and the licensed trade. We travel around the world providing training. Message us for your exact needs.


Nosing & Tasting

Other World Whiskies

Written & Practical Exam

Sales & Customer Service

Mixers & Cocktails

History & Production

Economic Impact

Yes, we have traveled and provided training inside and outside the US. 

Accredited Certificate as a Certified Whisky Ambassador, as well a Whisky Ambassador badge to wear with pride.

Venues will receive an official Whisky Ambassador decal and can be featured on the official Whisky Ambassador website so that customers looking for the best whisky experiences can easily find you. As a venue you may also add to your menu that you have a Whisky Ambassador on site.

We can deliver the training at yours, ours, or any venue to suit.

We currently do not provide accommodations. However, we are more than glad to assist in helping find suitable accommodations.



The Whisky Ambassador One-Day Program Covers:

• The Economic Impact of Whisky
• How, when and where it all started
• Where and how it’s made
• Nosing and tasting
• Mixers and cocktails
• Sales and customer service
• Other world whiskies
• Practical and written exam

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Become a Whisky ambassador. Our Whisky Ambassador training program will teach you everything you need to know.

Private Whisky Events Are Available

If you’re searching for an enjoyable and entertaining way to spend time with your friends and beloved ones, having a dedicated whisky workshop is a great idea. From a quick tasting lesson to a behind-the-scenes Masterclass, these events cater specifically to you and your group. If you’re gathering friends, celebrating a milestone or organizing a charity fundraiser and are searching for a unique method to get people Aboard, investing in a whisky workshop is likely to pay off.

The Whisky Ambassador programme will make a real impact on staff and management. You will be able to showcase Scotland's best-known secret by unlocking its mysteries to regulars and tourists. Sound product knowledge, a brilliant offering and great service will drive customers into your premises. Investing in your work force in a positive manner encourages retention and develops skills widely needed in our industry. I recommend this course to everyone who is really interested in making their business work.
Janet Hood
Accredited Licensing Specialist, Janet Hood Consulting